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Willy started as a serial entrepreneur in the technology space with nature photography as a hobby. In 2003, he wondered what it would be like if guests at events could see their photos immediately on screen and thus wrote some software to enable that and pioneered live photography and instant event printing solutions. LiveStudios Photography was set up and grew to handle almost 900 shoots annually. Willy has always been passionate about sharing and building the community and frequently contributes by giving talks on photography, social media, technology, entrepreneurship and motivation.