Home Base: Argentinia
Gustavo Cherro realized the paradox early on that a photograph is not a 1:1 copy of what the eye sees, but an impression that requires the craft of a good photographer.
“During my teenage years until today, I devoted myself to mountain climbing and living in contact with nature. When I returned from those trips and saw my photos, I realized they did not do justice to my personal experience. So I started to buy magazines, read books, enhance my equipment until one day I took it seriously and started to study. Immediately after, I got a job as a photo studio assistant and, little by little, I managed to buy my professional equipment."
What are his career defining moments? “I think the first time I saw my name printed under a picture – that was unforgettable. It was a small, ugly picture on the corner of a not very important newspaper, but I will never forget it. After that, I covered the World Cup in France in 1998. That was a turning point. I realized I could work on a par with other photographers.” Being selected by Susan Meiselas for a workshop in 2005 also bolstered his confidence that he was one of South America’s best photographers.
A photo-editor for Argentina’s La Nación newspaper for five years, he only gets to the newspaper office at 4pm before “a joint analysis of the newspaper content with the journalists and layout-artists, I start the image selection process. When there’s a big story and there’s several photographers involved, I have to decide upon the best locations to take the images and decide on the deadlines. Of course, in the end, my role is to have the ‘best picture’ for the topic on-time.”
What does Gustavo love about photography? “It’s being able to freeze a moment in a person’s life and make it last forever and unforgettable – that is very powerful. It takes such great responsibility and judgment, but that makes our profession special and unique.”
Does he find it difficult to describe a fantastic photo? “Technically speaking, it’s easy to explain: good composition, good exposure, focus, a good light, but I think that a picture goes beyond these technicalities and often an ‘imperfect’ image may be excellent. A good picture is a unique image in terms of content, for what we feel when we see it, and when there is no need for a caption to grasp it. That is a miraculous moment we seek throughout our careers, it is something we can see when we are staring at it.”
Sports photography is usually not classed in the same company as fine art photography, but fur Gustavo, it has a dynamic that other types of photography can not quite match. “Any sport where the athlete is running and at sort of risk is interesting to me - showing that interaction between the sport and the athlete is something I like a lot. Intellectually speaking, subjects related to human and social problems are very interesting, but nature and activities in contact with nature have always been of most interest to me.”
What does he think of the photography profession now? “This generation of photographers has suffered the worst changes in the history of our profession. We started with mechanic cameras and black and white films. Then, changes started to happen, we had to learn to think in colors, to copy in color, to scan, to transmit, to send mails, to use ftp and so on. In many respects, it was like starting from scratch, the delay in shooting of the first cameras, the change of 35 mm format, the new color ranges, the low quality of the first CCDs, until little by little we arrived at our present time. Today, it is a great help to have all the technology breakthroughs available to us.”
For Gustavo, technology has given photographers new tools, but hasn’t changed the heart of the profession. “The technological breakthroughs have taken photography above and beyond what we imaged ten years ago. But I think that the core and unchangeable part of this profession remains the same. Fortunately the photographer’s unique point of view and the challenge to capture the right moment remain still unchanged.”
HOME BASE: CANADA
Cristina is an international ski, surf and fashion photographer. She has spent the last several years between the mountains of British Columbia and the west coast of Vancouver Island, finding inspiration in these incredible places and in the people who call them home.
After finishing her PhD in biology, she spent the last several years between the mountains and the ocean of the west coast, finding inspiration in these incredible places and in the people that call them home.
"I’m always looking to push boundaries, as an outdoor adventure seeker, in my personal artistic practice, and continuously expanding and improving as a photographer."
The technique required to capture an image combined with that indescribable ability to transmit emotion through a picture is what she pursues in all of her work.
HOMETOWN: HONG KONG
Christiaan's passion for photography started from a young age, this passion has seen his transformation from professional Tennis Coach in Melbourne, Australia to running a successful photography business based in Hong Kong over the past 5 years
Christiaan, has traveled throughout Asia to cover International sporting events such as Grand Prix, Formula E, Professional Golf Tournaments, ATP Tennis and Rugby 7's.
Aside from Sport, Christiaan also specializes in commercial and corporate events. In 2015 Christiaan was one of two official photographers to cover the BTS (behind the scenes) and event happenings at APEC CEO summit in Manila. VIP's included President of United States of America, Mr Barack Obama, Alibaba founder, Jack Ma and President of China Mr Xi Jinping, among many other world leaders and CEO’s of major World businesses.
Other commercial jobs has seen Christiaan travelling globally to cover wake boarding/surfing projects, National Geographic events, motorsport press launches and large scale company events in interesting locations such as USA, Italy, Burma, Saipan and Thailand.
HOMEBASE: Malaysia
Biologist turned photographer, Chien began his career in northern California as an environmental educator prior to moving to Malaysian Borneo in 1996 where he has been based ever since. Having acquired an incurable fascination for the rainforest, he now travels at least eight months every year to document tropical biodiversity, undertaking photographic assignments and leading field trips from Madagascar to Indonesia and New Guinea. Chien is a firm believer in the power of imagery to bring about change, and aims to use his work to inspire a deeper understanding and appreciation of the natural world with the hope of leading more people to take an active role in conservation.
HOME BASE: USA
A decade ago Bryan Smith bought his first camera at WalMart and started calling himself a filmmaker. Armed with a $500 handicam, he embarked on a kayaking expedition to the far reaches of Arunachal Pradesh, India. While his imagery barely cracked amateur status on that first expedition, his passion and persistence would carry him through the ranks of the industry in just 10 years.
His first film, 49 Megawatts, documented a community’s struggle with a hydroelectric project on the Ashlu River and eventually led him to the hallways of National Geographic. He received an Expedition Council grant to lead a team of kayakers into the wilds of Kamchatka and went on to direct The Man Who Can Fly for the National Geographic Channel. After several years as a freelance director of photography for National Geographic, Bryan founded Reel Water Productions. A boutique production company based in Squamish, British Columbia specializing in documentary, expedition, and commercial content.
Bryan currently leads a team of like-minded creatives in the pursuit of authentic storytelling. Their award-winning films have graced festival circuits, television networks, and the online community. Bryan believes the best projects are those with a healthy chance of failure and pass a 60/40 rule. Stories with a 60% chance of succeeding and a 40% chance of failing seem to produce the elements of unknown, emotion, and challenge that audiences crave.
HOME BASE: NEW ZEALAND
For the past 25 years, Brendon O’Hagan has been one of New Zealand’s most experienced and reliable print photographers. Countless famous sports stars, dignitaries, and a whole host of high-flying corporates have banked on him to capture their best side.
He also enjoys living vicariously through the elite athletes he shoots: from the sideline, beneath the water, or 30,000 feet in the air. These images have appeared in publications the world over. He is vastly experienced, approachable, and loves a good chin-wag.
He measures his success on sound client relationships and is never happy until he has captured the moment perfectly. Brendon is based in Auckland and is more than happy to talk about your project, no matter the size, and no matter where in New Zealand.
HOME BASE: FRANCE
Born and raised in the mountains, Ben has always been passionate about the great outdoors and the energy that it gives him. Fascinated by new technologies and natural environments, he was organically drawn towards capturing the beauty of landscapes and its elements.
Fascinated by vast open spaces, his request for the perfect image guides his objective and his curiosity towards endless magical adventures. From project to project, his camera feels like an extension of him. As Ben treks through the snow to the oceanside - from the Alps to the Rockies, the Balinese coasts to his European backyard, he engraves these unforgettable moments that life has gifted us. The encounter, the instant, chasing the ever-changing colors – these are all elements that bring him joy to collect.
HOME BASE: COSTA RICA
Augustin was born in Buenos Aires, Argentina, and at a very young age, he started to take photos with his dad's predominantly manual cameras.
After beginning his studies in the audiovisual field in Argentina, he got tired of so much study of theory. He decided to leave to work in production companies and explore new horizons in some place by the sea.
He eventually found himself in Costa Rica working as a freelance photographer, enjoying taking photos of action sports and lots of surf!
Now, after many years of searching on the path of photography, he finds himself in this same place...because the search for the new angle of that new photo never ends!
Antonio was born in Madrid, Spain in 1977, since childhood he has been attracted by wildlife and began his photographic activity at 18 to feel close to animals, having a special predilection for the Iberian and African wildlife.
Today, with a cumulative experience in nature photography in Spain and more than 20 photo safaris in Africa, it is in these two places that developed much of his professionalism and teaching, not to mention other parts of the planet.
He understands photography where the subject development or the environment is not a mere document; light, action, or environment, coupled with an appropriate point of view gives an image an extra result against documentary photography.
When he's not in nature he is a multidisciplinary photographer, photography campaigns facing gastronomy, architecture, advertising, and editorial. Complement his work with a high number of educational activities, committed to quality education enthusiasts and beginners photographers.
With his love for conserving the natural environment, he is involved in conservation projects for Iberian fauna (Iberian wolf, brown bear, eagle, black vulture) and Africa in Kenya (David Sheldrick Elephants). He recently recommended Canon equipment to the Brown Bear Foundation, possibly the most important in Spain in conservation foundation, with which he works and has achieved a partnership between Canon and them.
His publications are ranging from the publishing medium, published in major publications: National Geographic Travel, Superfoto Practice, Quercus, special Hello Travel, Walk, Great Outdoors, Diario de León, The New Chronicle, Tierre Sauvaje…
In the publicity branch, his images are used by various customers in large formats with different photographic disciplines from architecture, food, and advertising.
Siemens, Adif, Indra, BBVA, Sureña, 100 Montaditos, Philadelphia, Kraft, Brillante, McCann Erickson, Ogilvy… etc
Creator of the blog Nonstophoto.com where he stays with testing material and where he picks up his impressions that guide the diverse audience.
Requested independently in Associations and events more active and relevant to Spain where his masterclass development, which has the support or not as a contributor to Canon, is where he explains his way to work and allows him to talk about the equipment he uses freely.
Anthony Lapomardo is a self-taught photographer from the central California region whose efforts focus on the sport of rock climbing.
After a car accident sidelined his climbing efforts, Anthony turned the lens toward his friends and has been doing photography ever since. Anthony’s work has appeared in Dead Point Magazine, Wider, Climax Magazine, California Climber, Grimper, and several other publications across the world. He has worked with several outdoor brands including Adidas, Mad Rock Climbing, and Asana to capture the spirit of their athletes and company. Anthony believes any day outside, jugging a rope, is better than one spent at a desk.
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