The f-stop Difference

The f-stop design and development process represents a 15-year journey towards the development, design, and delivery of the best possible camera backpacks and bags. We designed, developed, and launched hundreds of products for dozens of brands over nearly two decades. We use a tried-and-true product development and design journey to deliver value and the highest possible quality to our customers.

The most important tool for design & product development is customer insight! By observing and receiving feedback from customers, partners, and ambassadors we learn what “job” customers are trying to do. From there, we apply this valuable insight to the product design to make completing the “job” customers want the product to perform more efficient.

f-stop maintains direct relationships with all component suppliers. There are no third parties involved. We use the highest quality fabrics that are light, strong and weatherproof. We developed custom and proprietary zippers and plastics. We are also leading the outdoor and photography industries in using environmentally responsible packaging for every product.

We believe a commitment to sustainability should not be something separate from our processes, systems and products. For us, sustainability is a central part of who we are. From the packaging made from recycled materials to the durability of our products, the f-stop commitment to sustainability is unbroken. Rather than being a catchy motto or initiative of the week, our commitment to sustainability guides everything we do.

We manage the entire journey from component manufacturing to final product assembly. We put every component through advanced testing and extensive quality control processes, and we impose strict tolerance levels on each phase of testing. We engage in comprehensive supply chain tracking and management, so customers get the products they want when they want them.