Juan José “JJ” Marroquin is a director, photographer, and communications specialist who brings a unique blend of creative and strategic expertise to his work. Since 2003, he has led Gacela o León (GoL), a production house that delivers compelling still and moving image content for international brands, including Red Bull, Cerveza Gallo, and Smart Fit.
His professional foundation is rooted in a strong academic background, including a FIFA Master in sports administration, film production studies at the New York Film Academy, and a BA in journalism from Texas A&M University. This formal education is continually complemented by his ongoing participation in industry congresses and workshops worldwide (Reykjavik 2007; Sao Paulo 2009; Fuschl 2010; Slovenia 2015; Moscow 2018; Doha 2022; and Zurich 2025).
JJ also shares his knowledge as a photography and production instructor at efe Escuela de Fotografía, Guatemala's premiere photography school. While a loyal Nikon shooter for more than 30 years, he firmly believes the best camera is the one you have in your hands when you need it most.
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